About The Project
Presidio Graduate School educates and inspires a new generation of skilled, visionary and enterprising leaders who transform business and public policy to create a more just, prosperous and sustainable world. Presidio activates students and professionals across a range of disciplines, industries and sectors to bridge the gap between commerce and the common good.
Argus performed market research to evaluate and define what differentiates Presidio Graduate School. Part of our process included structuring a multi-level core client team and task force including administrators, professors, students, alumni and other stakeholders to ensure an informative and focused approach. Through this process high level positioning became clear: Presidio Graduate School is the only provider of a fully integrated curriculum in sustainable management and policy education. The school bridges sustainability and enterprise level business in a market of higher education providers who primarily offered sustainable studies as an elective added to traditional curriculum. This overarching brand promise allowed us to promote Presidio as the pioneer of sustainable education and communicate the relevance of sustainability in today’s business world.
Argus re-named and re-branded the school and implemented strategies to better communicate the unique, industry-leading integration of the Presidio’s sustainable curriculum to a variety of audiences, specifically potential students. We developed a visual look that combined sustainable with business imagery in order to leverage Presidio Graduate School’s combined strength. Verbal communications were kept professional and direct, as well as incorporating action words to inspire active engagement. We evolved the identity to project professionalism, without losing elements like location iconography that makes the school unique.
Argus initially applied the new brand elements to the Presidio Graduate School’s identity and business system and website. Our work included extending the new brand to a wide variety of items including various digital communications, advertising, promotional materials and exhibits.