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About The Project

Institute On Aging is a community-based non-profit organization serving thousands of older adults and people with disabilities in San Francisco, Marin, and the Peninsula. The organization empowers independence and preserves dignity. For more than 25 years, Institute on Aging has developed and provided innovative programs in health, social service, creative arts, community and professional education.

Argus was engaged to create a cohesive branding and wayfinding experience for the Institute On Aging across a variety of applications including marketing support, architectural graphics and experiential signage. Our work began with research and development of a communication platform, based on Institute On Aging’s own client centric approach, that would also resonate with the organizations partners and donors. Through our work a common theme emerged of care that provides personal freedom and enhanced quality of life for the senior citizens and communities Institute On Aging serves. The Institute On Aging Campus is a great illustration of that theme as it presents a high profile and unique center for the vital work the organization does. The branding and wayfinding design applications our firm implemented elevate the theme, create a cohesive experience and tie the place together as visitors and staff move toward and through the Institute On Aging campus.