Marketing Brochure
BERRETT-KOEHLER
ARGUS was chosen to help this Bay Area publisher define its most valuable traits and develop targeted means of communicating them to specific audiences. The outcome of our research went beyond traditional communications and resulted in the restructuring of the Berrett-Koehler product offering.
ARGUS was chosen to help this Bay Area publisher define its most valuable traits and develop targeted means of communicating them to specific audiences. The outcome of our research went beyond traditional communications and resulted in the restructuring of the Berrett-Koehler product offering.
Marketing Brochure
It was determined that Berrett-Koehler must capitalize on its personal side, as many of its audience members felt a true sense of community due to their products and business approach. The message of being part of a powerful global community is now a driving force behind the brand. This determination also resulted in a revision of the tagline and further definition and naming of sub-brands to help customers personally identify with the books offered.
Marketing Brochure
ARGUS went on to redesign the organization's logo, print catalog template, web site and online catalog, various print collateral and web based communications among other materials. A key component of this initiative is the ability of Berrett-Koehler’s in-house design team to implement the brand. Brand standards and templates have enabled efficient ongoing application that stay true to the organization’s promise.
Book Line Brand Marketing Materials
ARGUS went on to redesign the organization's logo, print catalog template, web site and online catalog, various print collateral and web based communications among other materials. A key component of this initiative is the ability of Berrett-Koehler’s in-house design team to implement the brand. Brand standards and templates have enabled efficient ongoing application that stay true to the organization’s promise.
Stationery & Forms System
ARGUS went on to redesign the organization's logo, print catalog template, web site and online catalog, various print collateral and web based communications among other materials. A key component of this initiative is the ability of Berrett-Koehler’s in-house design team to implement the brand. Brand standards and templates have enabled efficient ongoing application that stay true to the organization’s promise.
Catalog
ARGUS went on to redesign the organization's logo, print catalog template, web site and online catalog, various print collateral and web based communications among other materials. A key component of this initiative is the ability of Berrett-Koehler’s in-house design team to implement the brand. Brand standards and templates have enabled efficient ongoing application that stay true to the organization’s promise.
Web Site: go to site
ARGUS went on to redesign the organization's logo, print catalog template, web site and online catalog, various print collateral and web based communications among other materials. A key component of this initiative is the ability of Berrett-Koehler’s in-house design team to implement the brand. Brand standards and templates have enabled efficient ongoing application that stay true to the organization’s promise.
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