AXT
ARGUS drove the launch of a new brand identity that communicates a positive change in management, philosophy and commitment to excellence. Based on extensive industry research, ARGUS developed a brand platform that enabled communications to change poor perceptions and reeducate AXT audiences about the newly restructured company.
ARGUS drove the launch of a new brand identity that communicates a positive change in management, philosophy and commitment to excellence. Based on extensive industry research, ARGUS developed a brand platform that enabled communications to change poor perceptions and reeducate AXT audiences about the newly restructured company.
ARGUS implemented a brand architecture which allowed AXT to communicate to various audiences at different levels. A new identity, tagline, set of collateral, web site, as well as a video for the NASDAQ tower in Times Square NYC were among the implementations of the revitalized brand.
Web Site: go to site
ARGUS implemented a brand architecture which allowed AXT to communicate to various audiences at different levels. A new identity, tagline, set of collateral, web site, as well as a video for the NASDAQ tower in Times Square NYC were among the implementations of the revitalized brand.
Marketing Brochure
ARGUS implemented a brand architecture which allowed AXT to communicate to various audiences at different levels. A new identity, tagline, set of collateral, web site, as well as a video for the NASDAQ tower in Times Square NYC were among the implementations of the revitalized brand.
Marketing Brochure
ARGUS implemented a brand architecture which allowed AXT to communicate to various audiences at different levels. A new identity, tagline, set of collateral, web site, as well as a video for the NASDAQ tower in Times Square NYC were among the implementations of the revitalized brand.
Annual Reports
ARGUS implemented a brand architecture which allowed AXT to communicate to various audiences at different levels. A new identity, tagline, set of collateral, web site, as well as a video for the NASDAQ tower in Times Square NYC were among the implementations of the revitalized brand.
NASDAQ Market Opening Video in Times Square, NYC
ARGUS implemented a brand architecture which allowed AXT to communicate to various audiences at different levels. A new identity, tagline, set of collateral, web site, as well as a video for the NASDAQ tower in Times Square NYC were among the implementations of the revitalized brand.
Trade Show Booth
ARGUS implemented a brand architecture which allowed AXT to communicate to various audiences at different levels. A new identity, tagline, set of collateral, web site, as well as a video for the NASDAQ tower in Times Square NYC were among the implementations of the revitalized brand.
Exhibit Graphics
ARGUS implemented a brand architecture which allowed AXT to communicate to various audiences at different levels. A new identity, tagline, set of collateral, web site, as well as a video for the NASDAQ tower in Times Square NYC were among the implementations of the revitalized brand.
Print Advertising
ARGUS implemented a brand architecture which allowed AXT to communicate to various audiences at different levels. A new identity, tagline, set of collateral, web site, as well as a video for the NASDAQ tower in Times Square NYC were among the implementations of the revitalized brand.
Stationery System
Critical to the success of the revitalized brand was the implementation in Asia, where AXT does much of its business. ARGUS developed templates and standards which allow for production in Chinese and other languages to establish a cohesive brand across continents.
AXT Beijing Facility
ARGUS continues to provide brand support to AXT. We are there to ensure their brand is communicated cohesively and with clarity anywhere it is experienced.
20th Anniversary Logo
